Trade-In Campaign for HP Inc.
Division:
Marketing
Date:
June 10, 2025
Client:
HP Inc.
Type:
Cross-channel campaign
- Strategy development and media planning
- Budgeting and project management
- Website development and web analytics
- Graphic design and copywriting
- Video production and animation
- Campaign setup, management and optimization
- Reporting
- Czech and Slovak markets
What does it take to prepare a communication strategy and campaign for a global IT manufacturer?
Our work with HP has been part of our journey almost from the very beginning and spans across all of our divisions. In marketing, we primarily develop B2B campaigns for various product lines and services.
The long-announced end of support for older versions of Windows, scheduled for October 2025, represents a clear incentive for the Czech and Slovak markets to upgrade their hardware and move to Windows 11. For us, this created a strong communication topic and a business opportunity that may not come around again for a long time.
Our task was therefore to design a communication campaign with high reach and visibility while maintaining specific B2B targeting. However, the ultimate measure of success remains the campaign's performance metrics.
So, what specific steps led to the campaign launch?
- Creating a website containing all essential information about the campaign and products while effectively guiding visitors toward conversion
- Setting up web analytics and Looker Studio for online result sharing
- Defining the target audience
- Selecting communication channels and planning media activities for the Czech and Slovak markets
- Setting up and launching the campaign, including ongoing optimization
- Final reporting, interpreting the results and preparing recommendations for further activities
A specific challenge of this campaign was the relatively large amount of information that potential customers needed to absorb, understand and consider in their decision-making process. It was therefore crucial to distribute the campaign across a wide range of interconnected marketing channels and phase the communication throughout the year.
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So, what could your campaign look like? We'd be happy to discuss it with you over a coffee.
